Do Well and Do Good
[T]hrough the social sector a modern developed society can again create responsible and achieving citizenship, and can again give individuals–especially knowledge workers–a sphere in which they can make a difference in society and re-create community. – Peter Drucker
Last week I attended the American Society for Association Executives’ Global Summit on Social Responsibility. Aside from having the opportunity to check out the new National Harbor across the Potomac River in Prince George’s County, it was an amazing event in which attendees – including a significant number joining virtually – collaborated to identify ways the association world could help solve the “complex economic, social and environmental problems while simultaneously creating healthier organizations.” Using his Appreciative Inquiry model David Cooperrider, Professor of Social Entrepreneurship at Case Western Reserve University, ably facilitated the conference.
The Global Summit had five objectives, including “Making the Business Case for Social Responsibility” and “Generating Guiding Social Responsibility Principles for Associations,” the two objectives I found the most interesting. Lately I’ve been reading about how corporations can contribute to global betterment and at the same time improve their bottom line. This makes sense to me: for too long corporations have been perceived – rightly or wrongly – as not caring about the environment, poor people, and other social issues. Corporate social responsibility encourages organizations to identify ways to strategically target a social problem that simultaneously allows them to expand market share. For example PowerUP: Bridging the Digital Divide, a nonprofit affiliated with AOL Time Warner, provided computers and online content to children living in poor communities. This strategy filled a huge need – ensuring that kids in underserved communities had access to computers and educational tools – and also helped AOL Time Warner identify new markets.
The idea of having ASAE convene the conference was to encourage associations to embrace a new role in the emerging dialogue on social responsibility, because the U.S. government – Congress and the Administration alike – has become so polarized. Because associations are nonpartisan, and reflect a tremendous variety of industries, they are better positioned to work together on common goals that will provide benefits for all of society.
Does this sound Utopian? Admittedly, I was skeptical, but Dr. Cooperrider deserves tremendous credit for ensuring that teams stayed on track – not an easy thing to do with about 800 people – and produced some tangible results. Besides continuing work on goals set at the summit, I’m thinking about ways to expand on the good that workplace learning and performance professionals already do. WLP professionals represent every sector, most organizations, reflect Dr. Drucker’s “knowledge worker,” and may already be spearheading efforts on social responsibility. If you are working on a socially responsible initiative I’d like to hear from you.
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